
The Arab Journal of Administration is a scientific, peer-reviewed regional journal that focuses on various fields of administration, including administrative development, administrative reform, and related areas. It is published bimonthly, with its inaugural issue released in 1977. The journal's intended audience encompasses faculty members, university researchers, research centers, administrative development institutions, experts and consultants in management and administrative development, as well as administrative leaders active in the management fields within the governmental sector, public and private business sectors, and non-governmental organizations.
The journal permits the access, download, utilization, and sharing of its content with others without any restrictions. All articles published in the journal are freely and immediately available upon their release, and neither authors nor readers are required to incur any costs for accessing the journal's content. The journal publishes its contents under the CC-BY-NC Creative Commons Attribution-NonCommercial 4.0 International License, which allows for the immediate free access to content and enables any reader to read, download, copy, print, and distribute.
The journal allows the author(s) to retain copyright and publishing rights without any restrictions.













Announcements
Current Issue
Vol. 46, No. 2, April 2026
Articles
The Extent to which Content Marketing Contributes to Promoting Entrepreneurship: The Mediating Role of the Positive Word-of-Mouth «An Analytical Study of the Opinions of a Sample of Egyptian Hotel Guests»
DOI record not available3-28Abstract Views : 174Download :0Role of the Artificial Intelligence in Customer Relationship Management to Achieve the Competitive Advantage
DOI record not available29-46Abstract Views : 317Download :3The Proposed Carrying Capacity of Sustainable Marketing of Natural Protected Aria in Egypt Applied to Ras Mohammed Protectorate in South Sinai
DOI record not available47-60Abstract Views : 119Download :0The Impact of Scheduling Flights for the Arrival of Pilgrims on the Quality of Service and the Performance of Workers at King Abdulaziz International Airport in Jeddah
DOI record not available61-76Abstract Views : 233Download :2The Effect of Implementing Influencer Marketing on the Customer Purchase Behaviour: Applied Study on the Beauty Industry
DOI record not available77-94Abstract Views : 125Download :0The Effect of Digital Leadership on Strategic Improvisation: An Empirical Study on El Araby Group Company
DOI record not available115-136Abstract Views : 182Download :0The Impact of Electronic Word of Mouth on Social Media on Nonprofit Brand Image, with an Application to Donors of Nonprofit Organizations in the Arab Republic of Egypt
DOI record not available115-136Abstract Views : 162Download :0The Impact of Student Activities on Family Preparation for Higher Education Institutions
DOI record not available137-154Abstract Views : 223Download :0Disentangling the Terminology of Organizational Commitment and Related Terms
DOI record not available155-168Abstract Views : 120Download :0Strategic Security Planning: From Risk Analysis to Achieving Sustainable Security
DOI record not available169-188Abstract Views : 224Download :0The Impact of Factoring in Improving Financial Performance of SMEs in Egypt: An Applied Study
DOI record not available189-206Abstract Views : 251Download :8The Quality of Scientific Research in the Field of Business Administration and its Impact on Achieving Administrative Development of Human Resources in Originations: A Theoretical and Applied Study
DOI record not available207-224Abstract Views : 229Download :0A Proposed Vision for Developing a Fund to Support, Finance, Manage, and Construct Educational Projects in the Arab Republic of Egypt in Light of the National Plan for Economic and Social Development
DOI record not available225-246Abstract Views : 264Download :0The Effect of Different Types of Intelligent Virtual Assistants on Developing Digital Empowerment Skills among Students of the College of Education in Rustaq
DOI record not available247-262Abstract Views : 177Download :0The Reality of Utilizing Virtual Classrooms in Developing Higher-Order Thinking Skills among Female Secondary School Students from the Perspective of Female Teachers
DOI record not available263-288Abstract Views : 132Download :0Economic Decentralization as an Approach to Activating the Regional Development Program in Saudi Vision 2030: A Proposed Framework
DOI record not available289-308Abstract Views : 239Download :0Antecedents of Job Burnout, In the Organizations at KSA
DOI record not available311-322Abstract Views : 214Download :0The Role of Leadership Styles in Enhancing Employees’ Performance through Organizational Justice: Evidence from Egyptian Higher Education Institutions
DOI record not available323-334Abstract Views : 212Download :0The Impact of Marketing Knowledge on Customer Satisfaction with Mediating Role of Marketing Innovation: Evidence from Egyptian Real Estate Development Companies
DOI record not available335-344Abstract Views : 372Download :0The Impact of Human Resources Competency on the Performance of Micro-Sized Startups
DOI record not available345-360Abstract Views : 294Download :0Impact of Social Media Marketing Activities on Customer-based Brand Equity with Mediation Role of E-Brand Experience: Applied Study on International Programs in the Egyptian Private Universities
DOI record not available361-376Abstract Views : 268Download :0The Impact of Sustainable Marketing on Customer Citizenship Behavior: The Mediating Role of Customer Engagement
DOI record not available377-398Abstract Views : 142Download :0The Relation between Supply Chain Performance and Quality Management Practices to Assure Sustainability in Medical Pharmacies
DOI record not available399-412Abstract Views : 8Download :0























